TCL Home Appliance
One of my largest, fast-moving projects with many parts. I completed it with guidance and a goal to improve the category’s visual look.
Months earlier, I set the packaging style and applied it across retailer product pages to produce the images with the design team.
I handled the art direction, template creation and production, and set the tone for each product tier. From lighter tones on entry models to darker tones on premium models. A beast of a project for many on our team, product managers handled copy and led what was required.